Connecting great brands with great retailers.

🍁Proven success growing brands in Canada

With more than three decades of experience representing leading global brands, we provide the relationships, market knowledge, and execution needed to accelerate growth while allowing our brand partners to remain focused on product and innovation.

About Us

Experience You Can Stand On.

Founded by industry veterans Scott Pearce and Craig Dell, Summit Footwear Group brings over three decades of proven expertise to the Canadian footwear market. We don’t just represent brands; we elevate them. Having navigated every evolution of the shoe industry over the last 30 years, our deep-rooted retail relationships and strategic market insights provide global footwear labels with the ultimate competitive edge.

At Summit Footwear Group, we help footwear brands successfully enter, grow, and scale their business across Canada through strategic sales representation and retail partnerships, ensuring your brand stands at the absolute peak of the Canadian market.

For Brands & Distributors

Why partner with Summit Footwear Group

Looking to enter or expand within Canada and need experienced market representation? We bring the relationships, focus, hands-on service, and proven success growing brands the right way.

01

Established relationships

Direct access to a trusted network of retailers who value our recommendations and buy with confidence.

02

Focused representation

A carefully curated brand portfolio means your line gets real attention — never lost in a crowded bag.

03

Full-service execution

From sell-in to sell-through, we manage the day-to-day so your brand grows in Canada without the added overhead.

What We Bring
National Sales Representation
Key & Independent Account Management
Retail Expansion Strategy
Business Planning & Forecasting
Product Launch Execution
Seasonal Sell-In & Sell-Through Strategies
Market Intelligence
Canadian Distribution Support
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Our Retail Experience

Trusted by Canada’s leading national accounts

Over three decades we’ve built and earned relationships with the national accounts and independent retailers you will want to reach:

SoftMoc
Sport Chek
Foot Locker Canada
Browns
Mark’s
Sporting Life
Little Burgundy
Costco
Designer Brands(DSW, The Shoe Company)
Winners
Journeys

… and many more

Our Brand Experience

A portfolio of household names

From a range of lifestyle, comfort, and athletic categories, the brands we’ve had the privilege of representing, launching and growing in Canada include:

Sperry
Keds
Hush Puppies
Converse
Cobb Hill
Wolverine
Rockport
Dunham
Aravon
Contact the Team
Get In Touch

Let's talk footwear

Whether you're a retailer looking to carry our brands or a brand seeking representation, we'd love to hear from you.

CD Craig Dell
Co-Founder & Managing Director
Craig Dell
SP Scott Pearce
Co-Founder & Managing Director
Scott Pearce